It's like planting a single seed in the soil—just a tiny speck of life—but over time, it grows into a sprawling tree with deep roots and branches teeming with life. That can be the reservation price.
You would not believe how much intuition takes place in business decisions. Intuition is and must be a part of the business as we cannot know everything. Yet, you can be more certain in situations where there should be evidence.
When there is a missing piece, we tend to complement it with an obvious answer. However, something obvious is not always the right answer.
Products, services and journeys consist of various puzzle pieces that need to be put together. But who puts the pieces together? Your customers or you?
Just like a symphony, your brand’s success hinges on consistency — not only within its communications but also between its communications and operations.
Have you seen Matrix, the movie? It can be entertaining, but it is not the reality. It's fiction. Just like many SWOT analysis.
