KPIs often resemble school exams: a formal mechanism to demonstrate compliance to a higher authority, while the original purpose—learning, capability-building, and real progress—quietly fades into the background.

min read

wrongtrack

Misconceptions

When there is a missing piece, we tend to complement it with an obvious answer. However, something obvious is not always the right answer.

min read

wrongtrack

The SWOT trap: why your analysis might be holding you back

Have you seen Matrix, the movie? It can be entertaining, but it is not the reality. It's fiction. Just like many SWOT analysis.

The over usage of customer experience

Market research is the compass of the business world, the map to buried treasure, the beacon in the storm of uncertainty. Or is it? Only if you know where you want to go.

min read

management

wrongtrack

Don't be blinded by the benchmark shine

A lot of organisations fall prey to the allure of the benchmark. They see a company achieving stellar results and think, "That's what we need to do!" But hold on a minute, there's more to the story. Here's why relying solely on benchmarks can be a recipe for disaster.

min read

culture

wrongtrack

We know it’s wrong and we like it

Addiction is defined as not having control over doing, taking or using something to the point where it could be harmful to you. In business, many are used to doing things not realising that they become harmful.

min read

Send us a message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Passing the exam, learning none - how KPIs work

Misconceptions

The SWOT trap: why your analysis might be holding you back

The over usage of customer experience

Don't be blinded by the benchmark shine

We know it’s wrong and we like it

Send us a message

Follow us