Pricing use case: re-architecting a portfolio

For a company, pricing is an architectural problem: you study an existing structure, find the load-bearing faults, design reinforcements, and rezone space so people move where the system is both healthier and more profitable.

min read

portfolio

Add-on vs core portfolio

You spot the shiny car that’s been haunting your dreams, and the salesperson says: “The model starts at X, but if you liked wheels, windows and steering wheel, let’s look at the options sheet.”

min read

pricing

portfolio

Reservation price has more than you think

It's like planting a single seed in the soil—just a tiny speck of life—but over time, it grows into a sprawling tree with deep roots and branches teeming with life. That can be the reservation price.

Seeing is believing: the illusions of segmentation

Those who attack Mount Everest often see other mountaineers, but they rarely think that the whole world are mountaineers. Yet, segmentation drives the minds of many marketers.

min read

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Pricing use case: re-architecting a portfolio

Add-on vs core portfolio

Reservation price has more than you think

Seeing is believing: the illusions of segmentation

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