You spot the shiny car that’s been haunting your dreams, and the salesperson says: “The model starts at X, but if you liked wheels, windows and steering wheel, let’s look at the options sheet.”
It's like planting a single seed in the soil—just a tiny speck of life—but over time, it grows into a sprawling tree with deep roots and branches teeming with life. That can be the reservation price.
Those who attack Mount Everest often see other mountaineers, but they rarely think that the whole world are mountaineers. Yet, segmentation drives the minds of many marketers.
